Post by Rich Fisher on Apr 1, 2015 9:42:40 GMT -4
When you set up a campaign on a social media platform for a business, it's important to be original. If you copy from a well known source or an established competitor it will be pointed out and will hurt your brand. Social media can bring great praise for what you do and it can bring out scorn for being a fraud. Keep an eye on your competitors pages to see what they are doing - not to copy, but to make sure that you aren't doing the same thing. Losing creditability can be swift even if a similar or same post is completely unintentional, so be the first or do something different.
If you have a competitor that plays dirty and copies what you do, quietly point it out. I've learned the hard way that when you come right out and say "he ripped me off", people view the intellectual property thief as being bullied by you and many will actually take their side and support their product over yours. It was a bitter pill to swallow, but I learned. After speaking with many other business owners and taking a class on how to combat copycats in the cyber world, the answer turned out being simple. If you know that you are the first to bring a service or product to your market, simply brand it as "The Original..." This will deter some possible competitors from copying you because it implies right off the bat that anything else is an imitation of your product. When I market Kent Island Online I always call the Forums "The Original and Most Read Area Forums", or something to that effect. What this does is put it in the readers head that this is it, the first one and the most read one and anything else that I see is not genuine. It's not finger pointing, it's also not promoting a competitor by mentioning them, but it is branding this forum as the genuine article and if a reader comes across the competitor, he/she will know that it's just a copycat.
If you do not have an original product or service, don't claim to be what you are not. In the age of social media - product misrepresentation and false claims reach people fast. Do something different. Find what your competitor isn't doing and own it. Be original and make sure that everyone knows that you are original. It goes pretty far...
If you have a competitor that plays dirty and copies what you do, quietly point it out. I've learned the hard way that when you come right out and say "he ripped me off", people view the intellectual property thief as being bullied by you and many will actually take their side and support their product over yours. It was a bitter pill to swallow, but I learned. After speaking with many other business owners and taking a class on how to combat copycats in the cyber world, the answer turned out being simple. If you know that you are the first to bring a service or product to your market, simply brand it as "The Original..." This will deter some possible competitors from copying you because it implies right off the bat that anything else is an imitation of your product. When I market Kent Island Online I always call the Forums "The Original and Most Read Area Forums", or something to that effect. What this does is put it in the readers head that this is it, the first one and the most read one and anything else that I see is not genuine. It's not finger pointing, it's also not promoting a competitor by mentioning them, but it is branding this forum as the genuine article and if a reader comes across the competitor, he/she will know that it's just a copycat.
If you do not have an original product or service, don't claim to be what you are not. In the age of social media - product misrepresentation and false claims reach people fast. Do something different. Find what your competitor isn't doing and own it. Be original and make sure that everyone knows that you are original. It goes pretty far...