Post by Rich Fisher on May 14, 2017 8:35:24 GMT -4
When you do a website for your company, always think "what would a potential customer be searching for to find me". Your descriptions and content on your pages should contain keywords and phrases that are search friendly. The names of specific towns that you serve, items that you sell, and services offered should be on there and crafted into a paragraph that makes sense to a reader, and is chock full of search terms for search engines to pick up on. I just finished a redesign on a customers website that not only didn't have a simple Title Tag with keywords, but the text on the actual website wasn't anything that a Google user would search for. As a result, the website had no placement. I added the correct title info and changed the descriptions to search friendly phrases and within 3 weeks the website is on top and getting results.
Before you do the actual website, Google your competition or other like-companies and see why they are on the first Google page. I'd bet that whatever terms you used to search is written right on the website.
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